Cisco PDF Email Newsletter

Cisco Emerging Markets called to ask if we could design a pdf email newslettter to replace their current internal comms – How could I refuse…

They had been sending out html emails to communicate with their global emerging markets offices. Unfortunately they ran into the common problems that everyone seems to have at one time or another with html emails. The difficulty in printing them, the problems with forwarding them onto another staff member or client, plus the worse one of all; The fact that they don’t seem to display properly on all mail browsers – let alone mobile devices.

After some discussions with the Cisco team we came to the conclusion that the tech that did the right job for everybody was an interactive pdf. This gave us all the benefits of connected media plus all the benefits of traditional media in one ubiquitous package. We could put links to external sites and the Cisco intranet, we could password protect it when needed and it could be printed out if needed.

So we went live, hitting the deadline and mailing out the pdf to all the people on the existing list. A strange thing happened – they got a pile of requests from people at Cisco that were not on the mailing list to be subscribed and people started submitting stories!

So we added a “subscribe me” section and a “submissions” section. We have a constant stream of submissions and great images from all around the world every month.

Slowly the whole project has evolved from a small circulation email to a globally circulated newsletter/magazine! Happy to be of help!