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IGD ShopperTrack

IGD asked for a new look for the launch of ShopperTrack to distinguish it from the existing corporate style without straying too far from the clean 'content first' look.

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ShopperTrack is the online home of IGD’s shopper research providing monthly reports charts, tables and analysis to help grocery businesses.

I wanted to engage the recipient immediately so instead of creating what could easily be a sea of numbers and pie charts, I decided to use very small bite size chunks of interesting information and an engaging face showing a range of emotions.

It is also a great example of a “tactile” design. People love things they can fiddle with, they become loathe to put them down or get rid of them. This short concertina folded piece proved this again, proved a great hit, and helped make the launch of ShopperTrack a success.