IGD ShopperTrack
IGD asked for a new look for the launch of ShopperTrack to distinguish it from the existing corporate style without straying too far from the clean 'content first' look.
![](https://sp-ao.shortpixel.ai/client/to_auto,q_glossy,ret_img/https://myconcept.co.uk/wp-content/plugins/bb-plugin/img/pixel.png)
![170x150-customer-benefits 170x150-customer-benefits](https://myconcept.b-cdn.net/wp-content/uploads/2015/02/shoppertrack-feature.jpg)
ShopperTrack is the online home of IGD’s shopper research providing monthly reports charts, tables and analysis to help grocery businesses.
I wanted to engage the recipient immediately so instead of creating what could easily be a sea of numbers and pie charts, I decided to use very small bite size chunks of interesting information and an engaging face showing a range of emotions.
It is also a great example of a “tactile” design. People love things they can fiddle with, they become loathe to put them down or get rid of them. This short concertina folded piece proved this again, proved a great hit, and helped make the launch of ShopperTrack a success.
![](https://myconcept.b-cdn.net/wp-content/uploads/2015/02/Shopper2.jpg)
![](https://myconcept.b-cdn.net/wp-content/uploads/2015/02/Shopper3.jpg)